About the Author
Tell us a little bit about you.
I’m a Radio Programming Consultant with my own business. It’s a real pleasure to sit in front of an empty computer screen and write. I really love the creative process of creating something from nothing.
What do you feel is your greatest accomplishment as a writer?
Getting my first book published.
Do you have any suggestions for writers just starting out?
Keep writing and DON’T stop! Find a friend and get honest feedback regarding your work.
If your book was made into a movie which actor/actress would play which character(s)?
Ed Norton. I enjoy his character and ability to come across as believable on screen.
What does writing mean to you?
It’s the ultimate form of expression. The written word is still powerful.
Let’s get personal. Tell us 5 random things about you the person, not the author.
- Enjoy astronomy
- Enjoy meteorology
- The theatre
- Reading & writing
Connect with the author
About the author’s latest release & inspiration
Name of your latest release: Radio Programming & Branding–The Ultimate Podcasting & Radio Branding Guide
Release Date: 3/2015
Tell us about your book.
ISBN-10 0692331492 | ISBN-13 978-0692331491
Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers. Thriving in broadcasting in today’s digital world takes hard work and the willingness to learn the craft and skills practiced by professional radio programmers in large radio stations across the globe. This book will teach you how to start your very own radio show, create compelling content, increase your ratings, build a brand and generate revenue. This book is brought to you by Gary Begin, the founder and president of Sound Advantage Media. With over 30 years of experience in on-air programming, Gary gives you the tools you need to succeed and thrive in the radio business, whether you’re a radio programmer, radio blogger or radio station owner – this book is for you.
What inspired you to write this book?
My wife Pam. I have been writing articles for radio trade publications for several years. My wife insisted I lengthen the articles while adding new material and put it into book form.
What can readers expect when they open your book?
Lot’s of updated information regarding radio broadcasting, podcasting, internet radio, radio programming & branding. If you’re a student or a Nationally Syndicated personality, there’s something in my book for you!
Where to Buy
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